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10 Steps To Starting An Interior Design Business

Updated: Jan 14, 2021

You have the creativity, skills, and knowledge required to design functional and fascinating space; that’s what an interior designer has. If you are looking to start an interior design business then you have come to the right place.


Starting a new own business is tricky, but don’t worry I’m here to give you a push to get the ball rolling. With these steps of starting an interior design business, you will be up and running in no time with these details. Be sure to read Things you need to know before starting an interior design business also. Let's dive in!

1. Determine what services you’ll offer


The first thing you should determine is the types of services that you will offer. As an interior designer, make sure you are not taking on more than you can handle. For example, if you want to design kitchens and bedrooms, you need to make it clear from the first day.


Before going to the e-design route make a list of specific deliverables such as:


· Paint palettes

· Mood boards

· 3D renderings

· Shopping lists

· Detailed notes


These might be slightly different when you are offering the full interior design experience, including dealing with contractors, manufacturers, and suppliers.


2. Focus on your style & specialty


Everyone has his style and proceeds at what he knows best. If you have a rustic style, traditional style, or modern style, that is what you should pay attention to and focus on. You need not only to take on clients that share your style but when you start an interior design business, basically you’re targeting your ideal clients.

Ask yourself these questions:


· What is your design style?

· Do you want to focus on condos or bigger homes or both?

· Do you want to design homes for families with kids or just couples?

· Do you want to design both indoor and outdoor spaces?

· Do you only want to design kitchens & bedrooms?


The most important thing is to find your style, to find your niche, and then you are going to attract the right kind of people as your clients.

3. Choose a catchy business name


The next step is really fun! You need to come up with a catchy business name that should reflect your work. Take a lengthy brainstorming session and write all your ideas for this.


Some things to keep in mind:


· Don’t make it complicated

· Don’t choose words that are hard to pronounce

· You can include your name if you want to (e.g., Jamie Interiors)

· Use words that have to do with interior design (e.g., interiors, spaces, designs, etc.)

· Make sure no one else is using the same name


When you have chosen a specific business name, it’s time to register it with your state or province. Make sure you have all the licenses required by law to start your interior design business so that no trouble should arise later on.


4. Develop a beautiful website


You are an interior designer, you create beautiful spaces, so when you start your business of interior design, you should build a website that matches your career. No worries if you have no experience before, so can hire someone to develop a website for your business. Or you can have another option you can see tutorials and can do the same, it’s not that hard.

Here’s what you’ll need to do:


· Register a domain name & web hosting

· Install WordPress (or use an alternative platform)

· Choose a good theme

· Use stunning images

· Provide proper information (services, contact info, etc.)

· Include testimonials


This whole process will take a while, don’t rush things, and keep in mind don’t promote your website if it is incomplete because your website is a reflection of your career as an interior designer.

5. Build a portfolio


You are new to interior design and that’s common you have no portfolio yet, that’s ok. This is the start of your business and you don’t need a huge portfolio at the very beginning of your career.

You can include in your portfolio:


· Images of your own home

· 3D renderings of spaces

· Mood boards


If you have already images of spaces that you’ve designed for great clients, you should also include those in your portfolio.


6. Set your rate


Setting your rate is important, that’s what you should have some pre-understanding. Search how much other interior designers in your area charge? Ask your friends and colleagues if they are interior designers?

Different types of rates include:


· Hourly rate

· Percentage of the overall cost

· Fixed-rate

· Cost per square foot


When you have decided on how you want to charge your clients, you need to write an agreement and have your contract ready to sign with your client.


7. Promote your business


You have created an amazing website and are ready to take on new clients. But keep in mind that your clients won’t just randomly find your website by Google search. You will have to promote your website and services first. Use social medias to promote your website. Make business cards and stay active on social media. Ask your friends and family to spread your website and business through sharing. Attend trade shows and networks to promote your business and services.


8. Start a blog


Once your website is up and rolling, you have to start a blog for your site and create posts about design tips, design trends, anything related to design. Write about these topics even if you’re not a writer, you can hire for this also. Before posting anything you should keep in mind that the post is relevant to interior design, the post is interesting, the post provides information to its reader. The main thing that blogpost is SEO optimized; so it can rank on Google search engines perfectly.

Remember to post regularly when you are starting a new blog. Don’t create a website if you want to publish content every 3 months because potential clients visit your site for new content regularly.


9. Have a dedicated workspace


You have taken care of the digital side of starting an interior design business, now it’s time to focus on creating a decent workspace. This keeps your business more productive.

So make sure your home office is clutter-free and has:


· Enough storage

· A desk/surface

· Good lighting


10. Build relationships with suppliers & contractors


This is one of the smartest things to make a good relationship with suppliers and contractors. The reliable people who will deliver you exactly what you need on time, so the connection with such people will be a plus point for your business. More connection with people makes your business more productive.


Make sure you build relationships with:


· Cabinet suppliers

· Appliance distributors

· General contractors

· Countertop suppliers

· Textile suppliers


Summarizing all the things in a paragraph, you should need to know your specific style; you need to choose and register a catchy business name, and should also develop a new amazing website for your interior design business. You should create a stunning portfolio and also share your business to keep it more productive.


These were basic steps to start an interior design business from scratch to expert. If you have any questions about starting a new interior design business, let me know in the comment section below or contact us through email, let's create your custom game plan for 2021!


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